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Managing interaction for learning and value creation in exchange relationships: A commentary

Thomas Johnsen ()
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Thomas Johnsen: Audencia Recherche - Audencia Business School

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Abstract: This paper is a commentary to the paper by Hammervoll published in this issue, which discusses the management of value creation in exchange relationships. Hammervoll's paper conceptualizes three particular types of interaction: unilateral supplier learning, unilateral supplier development and bilateral learning, and reports on a Norwegian survey to identify links between relationship governance, value creation initiatives and value creation. This commentary discusses the conceptualization and operationalization of these interaction types, identifying potential limitations and making suggestions for further research.

Keywords: Exchange; Relationships; Bilateral; Learning (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-00858328
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Citations: View citations in EconPapers (1)

Published in Journal of Business Research, 2012, 65 (2), pp.137-138. ⟨10.1016/j.jbusres.2011.05.012⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00858328

DOI: 10.1016/j.jbusres.2011.05.012

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