A case study analysis in the context of information technology: Toward a collective intelligence approach

Sabrina Boulesnane () and Laïd Bouzidi ()
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Sabrina Boulesnane: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Laïd Bouzidi: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: The problem that information-technology specialists encounter is generally situated at the level of the interpretation of small and medium-sized enterprise needs. We propose a collective intelligence approach based on hybrid methodology to help professional actors manage the heterogeneousness of customers' needs. The system of mediation takes into account the organizational context, human needs, as well as a technological dimension. This approach allows manager and consultants to better recognize how to extend their strategy space with the aim of identifying new collaborative managerial practices.

Keywords: collective intelligence; information technology; needs interpretation; human factors; small-medium-sized enterprises; knowledge capitalization (search for similar items in EconPapers)
Date: 2013-08-30
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Published in International Journal of Technology Management and Sustainable Development, 2013, 12 (2), pp.185-201. ⟨10.1386/tmsd.12.2.185_1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00860121

DOI: 10.1386/tmsd.12.2.185_1

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