L'image du magasin: définition, effets, mesure et perspectives de recherche

Christophe Bezes (cbezes@clickmbrick.net)
Additional contact information
Christophe Bezes: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

Post-Print from HAL

Abstract: Stores can be analyzed by mobilizing concepts that often seem interchangeable: quality, atmosphere, personality, image or experience. This literature review shows that these concepts are related but distinct. The image study seems particularly appropriate to explain store selection, for planned purchases, using cognitive criteria

Keywords: RETAIL STORES; IMAGE; COGNITION; LITERATURE REVIEW (search for similar items in EconPapers)
Date: 2013-03
References: Add references at CitEc
Citations:

Published in Revue management & avenir, 2013, 60, pp.74-10. ⟨10.3917/mav.060.0074⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00861111

DOI: 10.3917/mav.060.0074

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).