Crowdsourcing and authenticity: A case in retail industry

Ataollah Homayoun () and Katia Lobre ()
Additional contact information
Ataollah Homayoun: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Katia Lobre: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

Post-Print from HAL

Abstract: Crowdsourcing is a quite new phenomenon that pushes many companies around the world to implement it in their organization. This paper explores the implementation of crowdsourcing in a hypermarket chain in Iran. The authors of this paper develop a business model for the company and then use this business model as platform for implementing crowdsourcing. High Retailer (HR) is a newly entered multinational company that in 30 years after revolution entered Iran and establishes a place among other Iranian competitors in retail sector. The present paper uses a qualitative research by interviewing managers of the company and focus on using crowdsourcing in retail industry.

Keywords: Crowdsourcing; open innovation; business model canvas; retail industry; hypermarkets (search for similar items in EconPapers)
Date: 2013-05-23
References: Add references at CitEc
Citations:

Published in 18ème édition du colloque de l'Association Information et Management, May 2013, Lyon, France. pp.1-19

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00863912

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().