Quand le vieillissement démographique génère des opportunités: le nouveau marché touristique des seniors français, comment l'appréhender ?

Delphine Le Serre () and Chevalier Corinne
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Delphine Le Serre: ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC
Chevalier Corinne: PESOR - UP11 - Université Paris-Sud - Paris 11

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Abstract: As the population ages throughout western countries, businesses are attempting to develop effective offers for this new senior market. However, they are facing difficulties in understanding these consumers, whose behavior is different from that of older people in the past. This article aims to identify the profiles of senior consumers for the tourist industry, one of the sectors most likely to capitalize on this new opportunity. Using new segmentation tools, such as youth age and discrepancy age, combined with the motivations to travel and the perceived risks, four significant traveler profiles have been generated. Based on these, the current offers are discussed and propositions for improving tourism offers are detailed.

Keywords: market opportunity; senior consumer; travel motivations; subjective age; opportunité de marché; consommateur senior; segmentation; motivations touristiques; âge subjectif (search for similar items in EconPapers)
Date: 2013-04-01
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Published in Revue Française du Marketing, 2013, 241, pp39-53

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00879292

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