Les big data et la relation client

Jean-Sébastien Vayre ()
Additional contact information
Jean-Sébastien Vayre: Techniques, Relations, Actions, Marché, Espace public - CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique, CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Together with the shift of trade towards digitalisation, the consumers are led to produce a large amount of digital traces (ie: big data) which are the signs of their consumption practices. These big data occure to be an important source of information that can potentially improve the performance of merchants' predictions about consumers behaviors. These digital traces must allow the merchants to better understand and guide the customers' activities. Thus, are the big data not acting as a force of control and prescription? To answer this question, we propose to explore how big data organizing practices of actors are involved in market exchange. The objective of this article is less to demystify power handling often attributed to these data than to update their power documentation.

Keywords: marché; organisation; big data; cognition; abduction (search for similar items in EconPapers)
Date: 2013-11-28
Note: View the original document on HAL open archive server: https://hal.science/hal-00911765
References: Add references at CitEc
Citations:

Published in 12ème Journées Normandes de Recherches sur la Consommation : Société et Consommation, Nov 2013, Caen, France. pp.1-20

Downloads: (external link)
https://hal.science/hal-00911765/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00911765

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().