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HOW TO FACILITATE THE DEVELOPMENT OF ECO-INNOVATIVE STAKEHOLDER SYSTEMS

Marion Real (), Benjamin Tyl (), Iban Lizarralde (), Jérémy Legardeur () and Dominique Millet ()
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Marion Real: ESTIA - ESTIA - Institute of technology, IMS - Laboratoire de l'intégration, du matériau au système - UB - Université de Bordeaux - Institut Polytechnique de Bordeaux - CNRS - Centre National de la Recherche Scientifique
Benjamin Tyl: APESA Innovation - APESA Innovation - APESA
Iban Lizarralde: ESTIA - ESTIA - Institute of technology
Jérémy Legardeur: ESTIA - ESTIA - Institute of technology, IMS - Laboratoire de l'intégration, du matériau au système - UB - Université de Bordeaux - Institut Polytechnique de Bordeaux - CNRS - Centre National de la Recherche Scientifique
Dominique Millet: LISMMA - Laboratoire d'Ingénierie des Systèmes Mécaniques et des MAtériaux - UP8 - Université Paris 8 Vincennes-Saint-Denis - SUPMECA - SUPMECA - Institut supérieur de mécanique de Paris

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Abstract: Cooperation between stakeholders is becoming a major challenge for the development of corporate social responsibility [ISO 26000] and eco-innovation approaches. Indeed, eco-innovations (eg Dyson Airblade, the Velo'v, cosmetics, Lush, AMAP ...) often cause the emergence of new forms of organizations that involve the creation of a new network of heterogeneous actors, outside the traditional ecosystem. The development of such innovations questions the actors, their roles, theirs values, their performances and their ability to cooperate in a long-term project. We are interested in decision-making tools to facilitate the maturation of eco-innovative project. We seek (1) to avoid the dilution effects of environmental and social values and (2) bring systems of stakeholders towards more responsible behaviour. In this article, we propose a model to assess the stakeholder system (SS) and to analyse its evolution during the maturation of an eco-innovation. The SS model is discussed and completed by the EVOLO case study, a company specialised on urban mobility.

Date: 2013-07-04
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Published in CONFERE 2013, Jul 2013, biarritz, France

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