The role of the institutional environment in the strategic choices of international retailers in an emerging market: Evidence from China

Daniele Pederzoli and Lanlan Cao
Additional contact information
Daniele Pederzoli: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School, Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School
Lanlan Cao: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

Post-Print from HAL

Abstract: This paper addresses the issue of international retailers' strategic responses to institutional environment in emerging markets. Using in-depth interviews with top managers from a grounded theory perspective, the present research highlights the strategic specificities for international retailers in an emerging market, especially in China. The international retailers' strategic choices are often identified as pragmatism, dynamism, public policy-orientation and seeking leader position in the market. Moreover, when international retailers can commit to cultivating local markets and creating shared added value, they are better able to respond proactively to an institutional environment that is still in a phase of transition.

Date: 2012-12
References: Add references at CitEc
Citations:

Published in Business Plus Markets Review, 2012, Vol. 1 (n° 2), pp. 4-20

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00916526

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().