Meta-analysis for marketing research

La méthodologie de la méta-analyse en marketing

Patrice Laroche and Sébastien Soulez ()
Additional contact information
Sébastien Soulez: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Abstract: The aim of this paper is to present and illustrate the procedure to follow when a researcher wants to use meta-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies for the purpose of integrating the findings. Meta-analysis offers new opportunities for integrating and combining the contradictory outcomes of studies and for analyzing variance in effect sizes across findings. After a description of the different stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are suggested for marketing researchers who want to perform a meta-analysis accurately.

Keywords: Meta-analysis; marketing; quantitative synthesis; méta-analyse; synthèse quantitative de la littérature (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://hal.science/hal-00923909
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Recherche et Applications en Marketing (French Edition), 2012, 27 (1), pp.79-105. ⟨10.1177/07673701120270010⟩

Downloads: (external link)
https://hal.science/hal-00923909/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00923909

DOI: 10.1177/07673701120270010

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().