L'évaluation de la communication publique, entre norme gestionnaire et légitimités, des enjeux difficilement conciliables ?

Dominique Bessières ()
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Dominique Bessières: PREFics EA 4246 - Plurilinguismes, Représentations, Expressions Francophones - information, communication, sociolinguistique - UEB - Université européenne de Bretagne - European University of Brittany - UBS - Université de Bretagne Sud - UT - Université de Tours - UR2 - Université de Rennes 2

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Abstract: The evaluation of public communication is interesting insofar as it articulates several scales, macro and micro, global and organizational, managerial and professional. To what extent this new injunction assessment it is a normalizing covered and what meaning can we give him? It is a sign of modernization of public action that hits the culture of the public in certain respects. Its place in a continuum ranging from a virtual absence of examples of a strong grip.

Keywords: public communication; indicators; legitimacy; new public management; profesionalization; communication publique; indicateurs; légitimité; nouvelle gestion publique; professionnalisation (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://hal.science/hal-00948127
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Published in Communication & Organisation, 2010, 38, p. 65-76

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