Mobiliser la souplesse temporelle du client, une stratégie en expansion dans les services

Agnès Durrande-Moreau () and Jean-Luc Giannelloni ()
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Agnès Durrande-Moreau: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: The temporal flexibility of the customer is increasingly sought by service providers. The temporal transactions conducted with customers can be regarded as a genuine temporal cooperation. Four types of temporal flexibility are identified and their issues considered. Some examples illustrate the current practices, traditional or innovative. Tomorrow, more service activities could use these valuable levers.

Keywords: coopération; négociation; valeur; temps; flexibilité; negotiation; value; time; flexibility (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://hal.science/hal-00951244v2
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Published in Décisions Marketing, 2012, 65, pp.71-76

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00951244

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