Le butinage: proposition d'une échelle de mesure

Cindy Lombart ()
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Cindy Lombart: Audencia Recherche - Audencia Business School

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Abstract: This paper develops a scale of browsing following the procedure advocated by Churchill (1979). The concept of browsing is presented, then the building of the scale. An initial qualitative study of 17 consumers was used followed by four stages of data collection among 530 consumers to reach a reliable and valid uni-dimensional scale operationalised through seven items.

Keywords: Butinage; Fiabilité; Validité (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (3)

Published in Recherche et Applications en Marketing (French Edition), 2004, 19 (2), pp.1-30. ⟨10.1177/076737010401900201⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00953912

DOI: 10.1177/076737010401900201

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