Proposition d'une échelle de mesure de l'appartenance régionale

Florence Charton-Vachet and Cindy Lombart ()
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Florence Charton-Vachet: Audencia Recherche - Audencia Business School
Cindy Lombart: Audencia Recherche - Audencia Business School

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Date: 2012-05-09
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Published in 28ème Congrès International de l'Association Française du Marketing (AFM), May 2012, Brest, France

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