Un enrichissement du processus de décision d'adoption d'une innovation par la prise en compte de l'attitude implicite

Jean-Pierre Mathieu, Claire-Lise Ackermann () and Gilles Roehrich
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Jean-Pierre Mathieu: Audencia Recherche - Audencia Business School
Claire-Lise Ackermann: Audencia Recherche - Audencia Business School

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Date: 2012-01-19
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Published in 11th International Marketing Trends Conference, Jan 2012, Venise, Italie

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