An investigation of the information sources used by international tourists at different age groups in Fiji

Lanlung Chiang, Aikaterini Manthiou, Liang ( Rebecca) Tang, Shin Jungyoung and Alastair Morrison
Additional contact information
Aikaterini Manthiou: Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School

Post-Print from HAL

Abstract: This study aimed to investigate the relationships between the age groups of international tourists and the information sources they prefer on the island of Fiji. The study used correspondence analysis to achieve its goals. The results showed that the 18-29 age group was more likely to obtain tourism information from travel guidebooks and friends/relatives. The 30-49 age group preferred to seek travel information on websites. Older adults, 50-64 and over, primarily relied on travel agencies and tour operators. This study helps tourism industry practitioners in Fiji understand more accurately how international tourists plan their trips and how to better-predict these tourists' behavior. It further suggests some marketing strategies to effectively communicate with existing and potential tourists.

Keywords: Travel information sources; Information search; Age groups; Fiji; Correspondence analysis (search for similar items in EconPapers)
Date: 2012-12
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in International Journal of Tourism Sciences, 2012, Vol. 12 (n° 3), pp 20-46

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00956724

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().