Strategy Formulation at Audi

Sylvie Hertrich and Ulrike Mayrhofer ()
Additional contact information
Sylvie Hertrich: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

Post-Print from HAL

Abstract: Despite a global context characterised by the economic crisis, the German company Audi (Volkswagen group) continues to be very successful, notably in international markets. The company has the ambition to become the global leader in the "premium" segment, overtaking its two major competitors BMW and Mercedes. This case-study presents the strategy formulation developed by Audi to conquer international markets.

Keywords: Audi; Strategy formulation; international expansion; Audi. (search for similar items in EconPapers)
Date: 2014-03-03
References: Add references at CitEc
Citations:

Published in 2014, pp. 448-451

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00957178

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().