Renault-Nissan-Daimler: A Global Strategic Alliance

Christoph Barmeyer and Ulrike Mayrhofer (ulrike.mayrhofer@univ-cotedazur.fr)
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Christoph Barmeyer: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: In 2010, three leading actors of the global automobile industry, the French company Renault, its Japanese partner Nissan and the German Daimler group, announced the creation of a strategic alliance. The cooperation is formalized by a contractual agreement with mutual minority equity stakes. The main objectives of this trilateral partnership are to save costs and to develop synergies, while keeping brand and corporate identities. The fields of collaboration cover supply, R&D, production, enlargement of product lines and human resources.

Keywords: Strategic alliance; cooperation; Renault-Nissan-Daimler.; Renault-Nissan-Daimler (search for similar items in EconPapers)
Date: 2014-06-23
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Published in 2014

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00974071

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