Les stratégies de positionnement responsable: le cas des tours opérateurs

Amina Béji-Bécheur () and Faouzi Bensebaa
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Amina Béji-Bécheur: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Responsabilité; tourisme; légitimité; stratégie (search for similar items in EconPapers)
Date: 2009
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Published in Décisions Marketing, 2009, pp.39-49

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00991622

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