Développement Durable et Responsabilité Sociale de l'Entreprise: analyses discursives comparées à l'aide de la méthode Alceste

Gaël Plumecocq ()

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Abstract: In this paper, we put forward the idea that CSR is a reconfiguration of a wider movement conceptualized in SD and applied inside firms. It allows them to legitimate their activities promoting their image in relationship to the type of goods they produce. Seizing a new ethic of production firms deal in fact with putting away issues at stake in SD by using multiple principles of legitimacy. It ensues that the responsibilities of different stakeholders are blurred.

Keywords: Corporate social responsibility; Sustainable development; Legitimacy; Discourses; Responsabilité Sociale de l'Entreprise; Développement Durable; légitimité; production; discours (search for similar items in EconPapers)
Date: 2009-06-25
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Published in RIODD, Jun 2009, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00995010

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