Are consumers concerned about palm oil? Evidence from a lab experiment

Anne-Célia Disdier, Stéphan Marette () and Guy Millet
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Guy Millet: ECO-PUB - Economie Publique - INRA - Institut National de la Recherche Agronomique - AgroParisTech

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Abstract: A lab experiment evaluates the consumers' willingness to pay (WTP) for food products made with and without palm oil. Palm oil production induces environmental damages, and its consumption presents a health risk. However, the production of alternative oils raises land use issues. In the experiment, successive messages emphasizing the characteristics of palm oil and palm oil-free products are delivered to participants. Information has a significant influence on WTP when it underlines the negative impact of the related product. This effect is stronger for the palm oil product than for the palm oil-free product. The experiment also compares the welfare effects of two regulatory instruments, namely a consumer information campaign versus a per-unit tax. Because of the respective attributes of both palm oil and palm oil-free products, the information campaign improves welfare with a much larger impact than the tax.

Keywords: Willingness to pay; Palm oil; Experimental economics; Consumer information campaign; Réaction des consommateurs; Controverse autour de l'huile de palme; Expérience en laboratoire; Huiles et usage des sols; Per-unit tax (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (17)

Published in Food Policy, 2013, 43, pp.180-189. ⟨10.1016/j.foodpol.2013.09.003⟩

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Journal Article: Are consumers concerned about palm oil? Evidence from a lab experiment (2013)
Working Paper: Are Consumers Concerned about Palm Oil? Evidence from a Lab Experiment (2013)
Working Paper: Are consumers concerned about palm oil? Evidence from a lab experiment (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01003451

DOI: 10.1016/j.foodpol.2013.09.003

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