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Learning from Screens: Does Ideology Prevail over Lived Experience? The Example of ERP Systems

François-Régis Puyou (puyoufr@aol.com)
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François-Régis Puyou: Audencia Recherche - Audencia Business School

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Abstract: This chapter explores some of the impacts of Enterprise Resource Planning (ERP) visual interfaces on organizational learning processes. Inspired by the work of the phenomenologist Michel Henry, it suggests that the visual design of ERP outputs (graphs, figures, and images) are abstract representations constitutive of an ideology that make users privilege virtual management over subjective experience to guide their actions and gain knowledge from situations. A video, available online between 2005 and 2007 on the SAP website, illustrates how the clarity, simplicity, aesthetic, and formal coherence of ERPs screens make the long known managerial myth of "being in control at a distance" look closer at hand than ever. The video exemplifies ideal notions of learning, managing, and organizing "with a click," urging users to follow the instructions of the instrument and rely on indirect communication channels to go on with the work at hand to the detriment of learning and innovation. However, empirical evidence from a case study illustrate that not all managers are permanently lured by ERP's prescriptions. Efforts to confront and combine lived experience with abstract representations contribute, for example, to unexpected and innovative operational developments and new knowledge.

Date: 2014
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Published in Learning Organizations. Extending the field, Springer, pp.17-28, 2014, 978-94-007-7219-9

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