Attention aux promos de produits équitables

Florence de Ferran (), Blandine Labbé-Pinlon (), Cindy Lombart () and Didier Louis ()
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Blandine Labbé-Pinlon: Audencia Recherche - Audencia Business School
Cindy Lombart: Audencia Recherche - Audencia Business School

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Abstract: Les marques équitables en grandes surfaces connaissent les mêmes pressions que les autres marques et utilisent les mêmes leviers pour maintenir leur compétitivité-prix.

Keywords: Produit équitable; Marketing (search for similar items in EconPapers)
Date: 2013-12
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Published in Expansion Management Review, 2013, 151, pp.20-27. ⟨10.3917/emr.151.0020⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01052533

DOI: 10.3917/emr.151.0020

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