Certification RSE: la quête du label

André Sobczak () and Cécile Cam ()
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André Sobczak: Audencia Recherche - Audencia Business School
Cécile Cam: Audencia Recherche - Audencia Business School

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Abstract: La RSE a ses labels. Comment le processus de certification qui mène à leur obtention se gère-t-il ? Analyse de cas de la Banque populaire Atlantique, avec le label Lucie.

Keywords: Responsabilité Sociale de l'Entreprise; RSE; Labellisation (search for similar items in EconPapers)
Date: 2013-12
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Published in Expansion Management Review, 2013, 151, pp.10-19. ⟨10.3917/emr.151.0010⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01052537

DOI: 10.3917/emr.151.0010

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