Quelle stratégie adopter pour toucher les professionnels ?

Sébastien Soulez ()
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Sébastien Soulez: Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar

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Keywords: clients professionnels; marketing Business-to-Business; marketing Business-to-Consumer; stratégie marketing (search for similar items in EconPapers)
Date: 2009-02-16
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Published in Décisions Marketing, 2009, 53, pp.61-68

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01075257

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