Framing a generative common purpose: a critical skill for social entrepreneurs to achieve social innovations

Kevin Levillain (), Marine Agogué () and Elsa Berthet ()
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Kevin Levillain: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Marine Agogué: HEC Montréal - HEC Montréal
Elsa Berthet: SADAPT - Sciences pour l'Action et le Développement : Activités, Produits, Territoires - INRA - Institut National de la Recherche Agronomique - AgroParisTech

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Abstract: Social entrepreneurs are said to be intrinsically innovative, but their capabilities to develop social innovations have not be theorized yet. In this paper, we address this "innovation paradox" identified by Peattie and Morley: we explore the role of the purpose as a key factor for social entrepreneurs to design radical innovations. We draw upon a deep longitudinal case study on a firm committed to the fight against malnutrition. Our analysis highlights how this firm has continuously renewed its purpose to open innovative paths and involve new partners. We identify this as the capacity to frame "generative common purposes", meaning the constant renewal of a conceptual social purpose so that to stimulate collaborative innovation. This opens up new research perspectives on the articulation of innovation processes and social entrepreneurship.

Keywords: Social entrepreneur; social innovation; common purpose; social mission; malnutrition; therapeutic food; innovation ecosystem; design process (search for similar items in EconPapers)
Date: 2014-10
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Published in ISPIM Americas, International Society for Professional Innovation Management (ISPIM). INT., Oct 2014, Montréal, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01077466

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