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“En route” towards world leadership in the sports goods sector – Oxylane Group

Daniele Pederzoli
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Daniele Pederzoli: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School, Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School

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Keywords: Internationales Management; Internationales Marketing; Management; Unternehmensführung; Wertschöpfungsstrategien; Wettbewerbsstrategien (search for similar items in EconPapers)
Date: 2011
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Published in Joachim Zentes; Bernhard Swoboda; Dirk Morschett. Fallstudien zum Internationalen Management, Springer Gabler, pp. 533-558, 2011, 978-3-8349-6793-0. ⟨10.1007/978-3-8349-6793-0_32⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01078814

DOI: 10.1007/978-3-8349-6793-0_32

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