International retailing of ‘Made in Italy’ products: the results of an observational research study in French and UK markets

Gaetano Aiello, Raffaele Donvito, Laura Grazzini, Bruno Godey, Daniele Pederzoli, Beverly Wagner, Juliette Wilson and Chris Halliburton
Additional contact information
Gaetano Aiello: UniFI - Università degli Studi di Firenze = University of Florence = Université de Florence
Raffaele Donvito: UniFI - Università degli Studi di Firenze = University of Florence = Université de Florence
Laura Grazzini: UniFI - Università degli Studi di Firenze = University of Florence = Université de Florence
Bruno Godey: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School, Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School
Daniele Pederzoli: Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School, Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Beverly Wagner: University of Strathclyde [Glasgow]
Juliette Wilson: University of Strathclyde [Glasgow]

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Keywords: international marketing; Italy; strategy; brand (search for similar items in EconPapers)
Date: 2014-01-24
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Published in 13th International Marketing Trends Conference, Jan 2014, Venise, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01078824

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