Re-Framing Corporate Social responsibility

Céline Louche () and Tom Dodd

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Abstract: Corporate Social Responsibility (CSR) is often presented as the solution to ‘create a better world' and solve social and environmental problems. But does CSR lead to positive developmental outcomes that contribute to a ‘better world'? The purpose of this paper is to reflect critically and constructively on the concept of CSR to generate debate in the CSR community and beyond. We argue that there is a need to re-frame CSR if we want ‘CSR' to deliver on its potential. CSR as ‘do no harm' is no longer sufficient. It needs to be understood as a rethinking of traditional business purpose and practices so that we can become critical about what we are doing.

Keywords: Corporate social responsibility; Sustainable development; Purpose of business; Change; Re-framing; Responsabilité sociale des entreprises; Développement durable; Finalité de l’entreprise; Changement; Recadrage (search for similar items in EconPapers)
Date: 2009
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Published in Reflets et Perspectives de la vie économique, 2009, XLVIII (4), pp.59-68. ⟨10.3917/rpve.484.0059⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01098172

DOI: 10.3917/rpve.484.0059

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