Business companies and respect for consumers’ privacy

Entreprise et Respect de la vie privée du consommateur

Régis Dumoulin () and Caroline Lancelot Miltgen ()
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Régis Dumoulin: LAREMA - Laboratoire Angevin de Recherche en Mathématiques - UA - Université d'Angers - CNRS - Centre National de la Recherche Scientifique
Caroline Lancelot Miltgen: LAREMA - Laboratoire Angevin de Recherche en Mathématiques - UA - Université d'Angers - CNRS - Centre National de la Recherche Scientifique

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Abstract: A better definition of equilibrium is required when, on the one hand, consumer's privacy concerns are growing and, on the other hand, the desire for companies to find out more about their customers is increasing daily. In this article we analyse the way in which companies must tackle the issues and limits concerning data collection. We also show why it is important to define a real relational strategy, in an ambiguous institutional context.

Keywords: Consommateur; Vie privée; Données personnelles (search for similar items in EconPapers)
Date: 2012
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Published in Revue Française de Gestion, 2012, 38 (224), pp.95-109

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01115987

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