Online consumer privacy concern and willingness to provide personal data on the internet

Caroline Lancelot Miltgen ()
Additional contact information
Caroline Lancelot Miltgen: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

Post-Print from HAL

Abstract: Our research examines the manner in which Web users choose between participation in the Internet economy and protection of their personal data. We study the influence of various contextual elements (e.g. the privacy policies posted on sites) and individual characteristics (e.g. privacy concern) on willingness to communicate personal data online. An experimental study carried out on a sample of French students provides the framework for testing a conceptual model. The impact of privacy concern on Web users' attitude is confirmed. Privacy policies and the amount of data requested are also shown to influence willingness to self-disclose. Finally, our findings establish that situational factors have a greater impact on the decision to provide personal data than personal convictions.

Keywords: Privacy; Personal data; Internet; Consumer behavior; Self-disclosure (search for similar items in EconPapers)
Date: 2009
Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-01116128v1
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in International Journal of Internet Technology and Secured Transactions., 2009, 6 (6), pp.574 - 603. ⟨10.1504/IJNVO.2009.027790⟩

Downloads: (external link)
https://audencia.hal.science/hal-01116128v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01116128

DOI: 10.1504/IJNVO.2009.027790

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().