L'email marketing

Caroline Lancelot Miltgen () and Anne-Sophie Cases
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Caroline Lancelot Miltgen: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Keywords: Marketing direct; Internet; E-marketing; E-commerce (search for similar items in EconPapers)
Date: 2011
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Published in Thomas Stenger; Stéphane Bourliataux-Lajoinie. E-marketing & E-commerce : concepts, outils, pratiques, Dunod, pp.215-242, 2011, 9782100557134

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