Fleurs et rhétorique: l’inspiration littéraire dans la publicité pour la parfumerie (XIXe-XXe siècles)

Eugénie Briot ()
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Eugénie Briot: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Brand narration; Récit de marque (search for similar items in EconPapers)
Date: 2012
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Published in Laurence Guellec; Françoise Hache-Bissette. Littérature et publicité : de Balzac à Beigbeder, Gaussen, pp.319-329, 2012, 9782356980540

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01119272

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