Value and consumption practices associated to free newspapers: an exploratory approach

Valeur(s) et pratiques associées à la consommation de journaux gratuits

Alix Poels () and Sandrine Hollet-Haudebert ()
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Alix Poels: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: This research focus on the value and consumption practices associated to "permanent" free goods as free newspapers. A qualitative study based on observation and semi-structured interviews underline the fact that free goods are valued or depreciated regarding three levels : individualized, public or societal.

Keywords: Journaux gratuits; Gratuité (search for similar items in EconPapers)
Date: 2013
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Published in Revue Française de Gestion, 2013, Gratuité et prix Nouvelles pratiques, nouveaux modèles, 1 (230), pp.0338-4551

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01123684

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