Valeurs et pratiques associées au gratuit: émergence d'une nouvelle culture de consommation ?

Alix Poels () and Sandrine Hollet-Haudebert ()
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Alix Poels: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Sandrine Hollet-Haudebert: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: The paper is questioning the practices and values associated with "permanent" free goods and services instead of "occasional" ones through the free newspapers phenomenon. A qualitative study based on both observation and interviews put into relief the fact that free goods are valued according to three levels of analysis: individual, collective or societal. The results also tend to show the way people are constructing specific consumption practices peculiar to free newspapers.

Keywords: Free Newspapers; Consumption practices; Journaux gratuits; Pratiques de consommation (search for similar items in EconPapers)
Date: 2012-05-09
Note: View the original document on HAL open archive server: https://hal.science/hal-01123701v1
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Published in 28ème congrès de l'Association Française du Marketing, May 2012, Brest, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01123701

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