Customer satisfaction and PLS structural equation modeling. An application to automobile market

Valentina Stan and Gilbert Saporta ()
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Valentina Stan: CEDRIC - Centre d'études et de recherche en informatique et communications - ENSIIE - Ecole Nationale Supérieure d'Informatique pour l'Industrie et l'Entreprise - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Gilbert Saporta: CEDRIC - MSDMA - CEDRIC. Méthodes statistiques de data-mining et apprentissage - CEDRIC - Centre d'études et de recherche en informatique et communications - ENSIIE - Ecole Nationale Supérieure d'Informatique pour l'Industrie et l'Entreprise - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Abstract: We present the principal concepts of structural equation modeling and a comparison between the two main approaches: PLS (Partial Least Square) and LISREL (Linear Structural Relationship). A structural model uses 2 types of models: the measurement model (outer model) and the structural model (inner model). An application to real life data on customer satisfaction is given.

Keywords: Partial least square; PLS approach; Structural equation modeling (search for similar items in EconPapers)
Date: 2005-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-01125041
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Citations: View citations in EconPapers (2)

Published in ASMDA'05 XIth Int. Symp. on Applied Stochastic Models and Data Analysis., May 2005, Brest, France. pp.756-763

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