Histoire et identité de marque: le cas de la parfumerie de niche française

Eugénie Briot ()
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Eugénie Briot: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Perfumery; Perfume; Luxury; Parfumerie; Parfum; Luxe (search for similar items in EconPapers)
Date: 2012-09
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Published in Journée d'étude "Autour de la pensée managériale en France : pour une approche croisée", Sep 2012, Paris, France

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