Uses of industrial heritage by French luxury houses: When history of technology meets brand communication

Eugénie Briot ()
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Eugénie Briot: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Industrial Heritage; Corporate Heritage; Patrimoine d'entreprise; Patrimoine industriel (search for similar items in EconPapers)
Date: 2010-08
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Published in Congrès ICOHTEC – International Committee for the History of Technology History et TICCIH –International Committee for the Conservation of the Industrial Heritage, Aug 2010, Tampere, Finland

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01131691

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