Influence of terroir products meaning on consumer’s expectations and likings

François Lenglet ()
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François Lenglet: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: Given the plethora of terroir products, local food companies could find an advantage in specifying their positioning by taking into account what the terroir represents for consumers. This research contributes to identifying specific attributes of a terroir in tune with consumer expectations, and tests their capacity to ameliorate consumer hedonic assessments and judgments for these products. Results show the potential of a positioning based on the environment, which is respected by the practices of terroir producers, and which also guarantees the quality of the product.

Keywords: Expectations; Hedonic evaluation; Market-positioning; Terroir (search for similar items in EconPapers)
Date: 2014
Note: View the original document on HAL open archive server: https://hal.univ-grenoble-alpes.fr/hal-01132644v1
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Citations: View citations in EconPapers (5)

Published in Food Quality and Preference, 2014, 32 (C), pp.264-270

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01132644

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