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The technologies of social responsibility or myth made reality - The Lafarge case study

Anne Pezet () and Anne-Catherine Moquet ()
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Anne Pezet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Anne-Catherine Moquet: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Society's requirements concerning corporate social responsibility focus on the transparency and harmlessness of corporate activities: a factory or a quarry must be invisible, odorless, and noiseless. Firms must show that they respect these requirements in order to gain legitimacy. They must change invisibility into visibility, and track and materialize flows of legitimacy between stakeholders and themselves.

Keywords: Corporate Social Responsibility; Sustainable development; institutional theory (search for similar items in EconPapers)
Date: 2005-05-19
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Published in Seminar Ekocentrum, Ekocentrum, May 2005, Göteborg, Sweden

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