Designing new “worlds of desire”: the case of the luxury industry

Marine Agogué () and Mathias Béjean ()
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Marine Agogué: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Mathias Béjean: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Keywords: Design theory; Symbolic value; Branding; Luxury industry (search for similar items in EconPapers)
Date: 2010-07-01
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Published in 26th EGOS Colloquium, Jul 2010, Lisbone, Portugal

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01133996

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