Renault-Nissan-Daimler: A Global Strategic Alliance

Christoph Barmeyer and Ulrike Mayrhofer ()
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Christoph Barmeyer: Universität Passau [Passau]
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: In 2010, three leading actors of the global automobile industry, the French company Renault, its Japanese partner Nissan and the German Daimler group, announced the creation of a strategic alliance. The cooperation is formalized by a contractual agreement with mutual minority equity stakes. The main objectives of this trilateral partnership are to save costs and to develop synergies, while keeping brand and corporate identities. The fields of collaboration cover supply, R&D, production, enlargement of product lines and human resources.

Keywords: strategic alliance; multinational company.; Renault-Nissan-Daimler (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

Published in P. Buckley et P. Ghauri (éds.). International Business Strategy. Theory and Practice, Routledge, pp. 348-352, 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01134091

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