Danone, a French multinational expanding into the global market

Sylvie Hertrich, Michel Kalika () and Ulrike Mayrhofer ()
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Sylvie Hertrich: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Michel Kalika: Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: "Bringing health through food to as many people as possible" – this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and number 3 for medical nutrition. These strong market positions can be attributed to the internationalization of activities. The group first developed on the European market before continuing its expansion into other geographic regions. Over the past decade, Danone has significantly strengthened its presence in emerging countries (Brazil, China, Indonesia, Russia, etc.). In 2010, the company reached the objective of achieving a balance between mature and emerging markets.

Keywords: internationalization.; multinational company; Danone (search for similar items in EconPapers)
Date: 2015
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Published in P. Buckley et P. Ghauri (éds.). International Business Strategy. Theory and Practice, Routledge, pp. 252-255, 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01134092

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