Optimizing the ROI of your marketing strategy thanks to an innovative brand value measurement and conceptualization method

Philippe Jourdan ()
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Philippe Jourdan: IUT-UPEC - IUT Creteil-Vitry - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2012
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Published in HEC Alumni Association of New York, 2012, New York, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01134661

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