How to optimize communications: an approach based on the online identification of touch points in the automobile sector

Philippe Jourdan ()
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Philippe Jourdan: IUT-UPEC - IUT Creteil-Vitry - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: Les études en ligne ont connu une forte croissance ces dernières années. Le recours aux "Access panels" sur Internet s'est également généralisé. Pourtant, si ce mode de collecte présente d'indéniables atouts, il peut introduire de nouveaux risques de distorsion.

Date: 2008
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Published in Acte du Congrès annuel international de l'ESOMAR, ESOMAR, 2008, Montréal, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01134890

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