La société UPS: un cas de marketing direct

Philippe Jourdan () and Jean-Pierre Matthieu
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Philippe Jourdan: IUT-UPEC - IUT Creteil-Vitry - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Jean-Pierre Matthieu: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Date: 1994
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Published in Le marketing : questions, exercices et cas, Economica, collection Gestion, pp.323-340, 1994

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01134919

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