GEOGRAPHY AND ENTREPRENEUR TERRITORIES: THE AMBIGUITY OF A COGNITION LOCATED BY BUSINESS OPPORTUNITIES

Géographie et territoires de l'entrepreneur: l'ambiguïté d'une cognition située par les opportunités d'affaires

Serge Lenga ()
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Serge Lenga: ERSICOM - Equipe de Recherche sur les Systèmes d'Information et de Communication des Organisations et des Medias - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, CEREGE - Centre de Recherche en Gestion et Entrepreneuriat - UMNG - Université Marien-Ngouabi [Université de Brazzaville] = Marien Ngouabi University [University of Brazzaville]

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Abstract: The business creation process is based on the entrepreneur's initiatives as the main actor of interactions at the heart of the business community. It determines the selection of the environment in which it wishes to develop the identified business opportunities. This approach assumes that the entrepreneur adapts his behavior according to the perception and interpretation of the business opportunities he discovers in his environment, based on his own cognitive abilities. The seizure of opportunities thus appears as a process of cognitive construction that engages the dimensions of the geo-environmental space. We explore the logic of this construction and we propose an interpretation of this staging for the period from 2001 to 2009 on the directory of companies created and recorded in Congolese national statistics.

Keywords: Spatial Cognition; Cluster; Business opportunity; Geography (search for similar items in EconPapers)
Date: 2014-01-01
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Published in L'économie territoriale en questions - Liber Amicorum - Hommage en l'honneur du Président et Professeur Claude Courlet, L'Harmattan, pp.189-202, 2014, 978-2-343-02382-3

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01147923

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