The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services

Klara Kövesi () and Philippe Robert Demontrond ()
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Klara Kövesi: ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne
Philippe Robert Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: switching barriers; mobil telecommunication services; engagement (search for similar items in EconPapers)
Date: 2011-05
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Published in Journal of Marketing Trends, 2011, 1 (6), pp.7-21

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01163461

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