The Effect of Switching Barriers on Customer Commitment: an Application to Mobile Phone Services

Klara Kövesi () and Philippe Robert-Demontrond ()
Additional contact information
Klara Kövesi: ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne
Philippe Robert-Demontrond: IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes - UR - Université de Rennes

Post-Print from HAL

Keywords: Switching barriers; Engagement; Mobile phone services (search for similar items in EconPapers)
Date: 2011-05
References: Add references at CitEc
Citations:

Published in Journal of Marketing Trends, 2011, 1 (6), pp.7-21

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01163535

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().