Questioning the concept of value: from business models to the emergence of new markets
Gilles Roehrich and
Daniel Llerena (daniel.llerena@univ-grenoble-alpes.fr)
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Gilles Roehrich: IAE - Institut d'Administration des Entreprises
Daniel Llerena: GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique, UPMF - Université Pierre Mendès France - Grenoble 2
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Abstract:
In this chapter the authors firstly present the three elements that make the heart of a market system : the consumption values on the demand side, the value proposition and the value network on the supply side. They will then look into the dynamics into the emergence of a new market through the dynamics of the relations between these three elements as well as the variety of configurations of new markets, both from the offer and demand sides.
Date: 2011
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Citations:
Published in Valérie Chanal. Rethinking business models for innovation: lessons from entrepreneurial projects, , pp.131-54, 2011
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01174318
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