Reputational spillovers: evidence from french architecture

Amélie Boutinot (), Shahzad Ansari (), Mustapha Belkhouja () and Vincent Mangematin ()
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Amélie Boutinot: ISG - Institut Supérieur de Gestion - Institut Supérieur de Gestion
Shahzad Ansari: Judge Business School - CAM - University of Cambridge [UK]
Mustapha Belkhouja: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Vincent Mangematin: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management

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Abstract: While the notion of reputation has attracted much scholarly interest, few studies have addressed the strategic issue of reputational multiplicity and managing the interactions among different types of reputations. We suggest that an organization can have several stakeholderspecific reputations – peer, market, and expert – and that reputational spillover effects (the continued influence of one reputation on another) matter at the organizational level. We test reputational spillovers on 42 French architecture companies over a period of 30 years. Our results show that over time, the three reputations interact with each other, generating positive spillovers, with the exception of market and expert reputations. We contribute by explaining how interconnected organizational reputations among different stakeholders can interact over time, how companies can strategically manage reputational spillovers, and how such spillovers influence organizations in creative and professional industries.

Keywords: Reputation; Spillover effects; Selection-system theory; Creative industries; Architecture (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-ure
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Published in Strategic Organization, 2015, pp.Forthcoming. ⟨10.1177/1476127015597581⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01183392

DOI: 10.1177/1476127015597581

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